Introducing the All-New Ultist Playful Hair Colours, While Repairing Hair Quality Nourish from the core to create long-lasting vibrant hair colour and smooth, healthy hair. Utilising the latest technology to effectively reduce hair damage, protect the proteins within the hair shaft, and enhance hair flexibility and resilience, so even repeated dyeing won’t cause worry! (Perfect for bleaching enthusiasts) Paired with deep penetration and colour-locking technology, it delivers fuller, longer-lasting colour for a radiant look.