The same purple, ten clients, ten different shades 🎨 Purple is not just purple, but the infinite possibilities of "blue + red." In color theory, purple lies between blue and red. The blue tones counteract yellow undertones, while the red tones enhance complexion radiance. This dual action instantly brightens the skin tone. Hair coloring is never a one-size-fits-all shade. It is a custom color, tailored one-on-one based on your skin tone, personality, and needs.