Q : How can I achieve this color? A : Only the bleach process can achieve this result for dark Asian hair. The process is as follows: 1. Bleach the hair to brighten it up. 2. The second bleach process is needed to make it even brighter and evenly processed (because hair condition can't be the same throughout the whole strand, so it is required to even out the outcome) 3. Once hair is brightened enough, it must be colored/toned again to achieve the desired color. Note : The blond color needs to use the purple / anti yellow shampoo to maintain the right color, or it will turn into a yellow shade within weeks.